The No. 1 way to grow your audiology practice in 2024 is with a marketing strategy tailored to attract local customers. 

Unfortunately, that’s easier said than done. And many clinics struggle to gain traction with their audiology marketing plan — no matter how much they invest.  

While you can find many best practices and audiology marketing ideas to follow, clinic owners and even marketers often forget that one-size-fits-all marketing plans don’t work for most companies. 

Many audiology practices, therefore, make the mistake of adopting strategies that seem to work for other companies yet fail to promote growth for them. 

This guide will help you avoid marketing pitfalls and ineffective tactics that drain time, resources, and revenue. You’ll also learn audiology marketing ideas you can use to draft a playbook that’s tailored to your practice.  

If your audiology clinic has yet to prioritize search engine optimization (SEO) for your website, your clinic won't appear on the first page of Google. That means more than 90% of users won’t see your website listing. 

Even if you implement common audiology SEO best practices, your website still might struggle to rank. That’s because many local businesses implement a national SEO strategy, which casts too wide of a net, targeting prospects across the country — while missing those who live next door.  

Instead, your practice should focus on local audiology SEO to grab better Google rankings relevant to your location. This will help your website prominently appear when patients in your area search for hearing practices. 

To learn how to improve your visibility, increase website traffic, and bring more patients into your clinic with an effective audiology marketing strategy, read our nine audiology marketing ideas below.

Many audiology practices discount the importance of a Google Business Profile (GBP) optimized to promote their clinics. Yet it’s the foundation that sustains an effective local audiology SEO strategy. 

Google uses your Business Profile to verify your clinic as a reputable company, and prospective patients use it to locate your business and assess reviews.

Here’s how to optimize your Google Business Profile:

• Add, claim or verify your Business Profile on Google
• Mark the main category of your profile as “audiologist”
• Link your profile to your website homepage
• Confirm your business details are correct, including your website URL, clinic address, phone number, email, hours of service, etc
• Include as many photos as you can of your practice and team
• Respond to any existing reviews you have with kind, helpful responses

Quality reviews are the backbone of a strong reputation — and a successful business. In fact, nearly 9 out of 10 customers read reviews before purchasing a service or product. 

Unfortunately, unhappy patients are much more likely to leave reviews, while happy patients often need prompting to share their feedback. 

It’s therefore essential to be proactive and request as many reviews from satisfied customers as possible. Here’s how:

1. Reach out to current and past patients (with a phone call, text message, or email), and ask them to leave a Google review. Whenever possible, provide a link to your Google Business Profile so they can quickly write the review.
   
   
2. After you’ve served a patient, send an SMS or email request for a review. You can use Auditdata’s practice management software to send review requests automatically.

Your practice management software should simplify this process of collecting quality reviews and remind happy customers to leave testimonials, which will help you improve search rankings and promote confidence in your business.

As you gather reviews, be sure to promptly reply, thanking those who leave positive reviews and respectfully addressing any negative reviews by acknowledging their concerns and providing solutions whenever possible.

Many audiology practices use their websites as static brochures where their patients can learn about their services or, at most, book appointments. These companies are unknowingly foregoing one of their most valuable marketing assets.  

On the other hand, when you implement a local audiology SEO strategy, your website acts as a sales funnel to attract the right prospects and bring them into your practice.  

Single Location

If you have one location, the quickest way to launch this lead-generating machine is by optimizing your homepage for a local service-based keyword (e.g., audiologist in Seattle). It’s essential to include your location target in the keyword to avoid competing for national traffic and missing local prospects. 

Use a tool like Semush or Ahrefs to assess monthly searches and difficulty by keyword. Once you find your keyword (ideally with high search volume and low difficulty), weave it into your headers, body copy, meta description, and SEO title.     

This audiology SEO strategy works in tandem with your Business Profile to rank on Google. After three–six months, your webpage (if correctly optimized) should climb the algorithm, and new prospects will begin to find your practice.

Multiple Locations

If you have multiple locations, create a separate Google Business Profile for each location (following the steps in tip No. 1). 

Then, instead of linking each profile to your homepage, create location pages for each location and link to those pages. Make sure each location page is optimized for the correct city or area and offers valuable content for potential patients in the areas.

For your homepage, you can either optimize for the widest possible service area that encompasses all of your locations (like a state). Otherwise, you can just focus on optimizing for your company name.

Optimizing your website to rank on Google is a technical process, but it’s essential for a successful audiology marketing plan. If you’d like assistance, reach out to an audiology SEO agency that can help you create a website that will get your business in front of new prospective patients.

Writing clickable, eye-catching title tags and meta descriptions helps you get more clicks from prospects and generate leads. The meta description and title tag appear in the search results when prospects find your listing, so optimizing (by using your SEO keyword in each) supports a successful audiology SEO campaign.

Your title tag is the clickable link people see in the search results, which gives them a sense of what the webpage is about and why it's relevant to them. The meta description summarizes your webpage content and entices people to read it. 

Optimize your title tag by using power words such as: 

• Best
• Greatest
• Most
• Proven
• Optimal
• Essential

To optimize your meta description, give a clear, compelling summary of what readers can expect to learn in your content, and be sure to include your target keyword(s). 

Getting your website to rank on Google for local, high-intent keywords means your audiology marketing plan is on track to attract new patients to your practice. 

However, once visitors reach your page, a poorly designed website that lacks cohesive, targeted messaging might cause them to leave your website and explore a competitor.

By keeping these user experience best practices in mind, your website is more likely to turn visitors into regular patients:

• Make your content scannable and easy to ready
• Avoid long blocks of text that are difficult to scan
• Use clear, compelling headers that summarize each section
• Instead of only focusing on your company, explain how your practice can solve your prospective patients’ problems 
• Use a clean design (nothing overly complex or busy) that supports your messaging 
• Include warm images of people (ideally actual patients visiting your clinic instead of stock images)
• Guide the user’s next steps, making it clear what they should do next with a clickable CTA button (e.g., Request a free consultation; Contact us today)
• Make sure your website is easy to navigate

Many users form an opinion about a website in 50 milliseconds, and 88% of online users won't return to a website after a bad first experience — so make sure they have a positive experience visiting yours.

Are your patients raving about your talented staff, quality hearing aids, and outstanding customer service? Let potential patients know by highlighting these testimonials on your website. 

Social proof is among the most effective, authentic ways to showcase your differentiators, value, and positive patient outcomes. And increasingly, consumers read reviews and recommendations before choosing a healthcare provider. 

Be sure to feature these testimonials prominently on your website, in both content and meta descriptions, to boost conversions and bring in new patients.

In addition to your patients’ glowing reviews, include relevant credentials, professional associations, accolades, and badges.

Reach a broader audience by listing your audiology practice in online hearing clinics and health industry directories such as: 

• Healthy Hearing
• Hearing Loss Association of America
• ASHA ProFind
• Healthgrades
• BAA

These platforms can help your clinic increase visibility and credibility with prospective patients and their families. They can also help you secure high-quality backlinks, which will improve your audiology SEO strategy.

The easiest way to list your practice across all relevant directories is with a tool like BrightLocal, which helps you build citations and improve your local search visibility.

One of the most effective ways to improve your audiology SEO is by gaining relevant, high-quality backlinks from other trustworthy websites. 

You can secure backlinks by guest posting on other websites about interesting topics (e.g., blogging about the need for quality hearing protection).

Consider contributing content on hearing health websites and partnering with other healthcare providers by linking to each other's websites. 

Quality backlinks improve your clinic's credibility and visibility as well as your search engine rankings, which will attract more potential patients to your website — and ultimately to your practice. 

The goal of audiology SEO is to maximize patient leads, so your website should be accessible to as many people as possible. Since your target audience struggles with hearing loss, you should improve the accessibility of your website by adding subtitles to any featured video content. 

You can also consider a web accessibility solution such as accessiBe. It offers a widget that provides an interface for disabled users that makes accessibility modifications. With the interface, users can customize your website to their individual needs.

Prospective patients will appreciate your accessibility efforts, which may inspire them to visit your clinic over your competitors’ — especially if your competitors are less inclusive.

The audiology industry is changing and is more competitive than ever before. In addition to a growing number of brick-and-mortar audiology practices, you must compete with virtual audiology clinics, over-the-counter hearing aid options, and direct-to-consumer hearing aids. As a result, patient acquisition is increasingly challenging. 

Your prospective patients are savvy, well-informed, and interested in visiting audiology clinics that provide exceptional, personalized care. They research online, looking for audiology practices with cutting-edge technologies, experienced providers, innovative products, and positive reviews.

To differentiate your clinic and demonstrate you offer gold-standard hearing solutions, services, and equipment, you must get the right message in front of the right audiences. That means implementing audiology SEO so your practice appears at the top of Google’s search engine results.